Some people think that design is to pursue beauty, which is no different from art; But after a long time of design, we will have a deeper understanding that design is to solve problems. So what is design? I saw a definition of design on the Internet: design is a purposeful creation. This sentence is well explained. The purpose represents the goal pursued by the subject. Creation is to express their inspiration, experience and feelings. The design is to solve the problem. The design is to solve the problem. The design is to pursue beauty. The design is to solve the problem of beauty and practicality of the design object. Therefore, the latter belongs to the former.
Art is to express one's own subjective feelings such as inspiration, experience and feeling. The essence of design and art lies in whether it has a purpose; Purpose is a form of concept, which reflects the practical relationship between people and objective things. Compared with art, design is more a way for people to practice objective things. While considering subjective factors, we should also consider external and other objective factors.
By definition, AI is to enable machines to replace humans to realize cognition, recognition, analysis, decision-making and other functions. Its essence is to let machines help humans solve problems. That is to say, AI is also a kind of design to a certain extent. Its purpose is to help people solve problems and create solutions that are similar to or even beyond the human thinking mode.
The complexity of the problem will directly affect the final solution of the problem solver, because people's knowledge, experience and energy are limited, and few or no one is solving the same problem for a long time. When the problem solver cannot find the optimal solution, the solution they give is subjective to some extent, and may even be wrong. But there are exceptions. People have magical skills - inspiration and intuition, which can help people find a shortcut to solve problems in a short time.
The current artificial intelligence belongs to weak artificial intelligence, which can not possess human subjective abilities: inspiration, feeling and feeling, nor human cross domain reasoning, abstract analogy ability, and can only rely on data and experience to create or solve problems. But computers have three advantages over humans:
These four advantages enable the computer to constantly explore new solutions, accumulate experience, optimize solutions, and find the best solution through enumeration and comparison when solving super complex pure IQ problems. As the experience accumulated by AI in different fields increases, its insight into the relationship between things will gradually improve, and it will also constantly feed back and improve its ability to solve problems. When the computing ability, analysis ability and insight of AI exceed that of human beings, the solutions provided by AI in many fields will be superior to that of human beings.
In addition to solving problems, design also has the understanding and creation of beauty. Aesthetic feeling is the experience and feeling of beauty. It is complex. It contains objective and subjective factors such as history, culture, environment and emotion. Therefore, people with different cultural accomplishments and personality characteristics have different definitions of beauty in different times, classes, nationalities and regions. Different people have different degrees of aesthetic ability, some of which are influenced by congenital factors, depending on personal perception; Some are trained by social practice and other acquired factors.
Because weak AI lacks human subjective feelings, reasoning and analogy ability, as well as the ability to understand the culture and environment of the contemporary world and society, weak AI knows nothing about beauty. Just because AI doesn't understand beauty doesn't mean that people can't teach machines to produce beauty. Like TOEFL and IELTS, even if the English is not very good and you don't understand what the article is saying, as long as you understand the routines, the examinee can still get a good score.
Design is a very useful verb, which can be collocated with different nouns to become various professional terms, such as program design, architecture design, interaction design, UI design, architectural design, material design, etc. However, designers refer more to the profession of dealing with the relationship between good people and design objects to improve experience satisfaction; What value can designers create with AI?
1. In the era of Internet and mobile Internet, due to the large number of users and technical limitations, the product cannot be designed for each user's needs in different scenarios, so the product functions can only meet the core scenarios that most users have; There are also differences in the aesthetic ability of each user. Designers can only consider using more concise design language to meet the basic aesthetic of most users. With the help of AI, the product has the ability to analyze the current demands of users according to their use scenarios and behaviors, and provide corresponding services. AI provides the basis for personalized service. Personalized service means that more consideration should be given to the characteristics of the user, including culture, experience, psychology and other factors. How to design to better meet the user is a new opportunity and challenge.
2. Artificial intelligence brings more opportunities for artistic designers. The products in the personalized era basically meet the needs of users, and the structure and functions of the same types of products will become closer and closer. In addition to its own underlying technical foundation, the products can bring vitality and difference, more are the ideas and styles of artistic designers and their own brands.
3. Artificial intelligence reduces the use cost of products, flattens the information architecture, and improves the overall experience; But personalized design means more elements need to be considered. Simplicity and personalization seem to contradict each other. How to keep the product simple and usable while highlighting personalization is also a new opportunity and challenge.